Environment California Launches Multi-Media
Campaign Featuring, and Paid For By, Citizen Members Calling for State
Leadership on Global Warming
Communicating their message in a way Gov.
Schwarzenegger knows well—in newspapers and on film—citizens around California are calling
on the governor to keep his promise to fight global warming. A newspaper ad, featuring
video postcards collected from Californians on street corners around the state,
is running in newspapers statewide today.
“With this ad and these video postcards, we are giving the
public a chance to communicate directly to the governor, urging him to make California a world leader in stopping global warming,”
said Bernadette Del Chiaro, with Environment
California Research
& Policy Center,
the group organizing the action. “Californians are ready to lead the charge
against global warming.”
The newspaper ad ran in daily and
weekly papers in Merced, Fresno,
Riverside, San Diego,
Los Angeles, Santa Barbara and the San Francisco Bay Area
and was paid for with donations made by citizen members over the past week.
The ad features stills taken from more than a hundred
video postcards collected statewide in which Californians speak about the
importance of stopping global warming and ask the governor to make California a world
leader in solving this pressing problem.
